The Slurp Story

Slurp.co.uk was founded in 2004 by entrepreneurs and wine enthusiasts Paul Mitchell and Nico Sunnucks. Tired of machine harvested wines produced to satisfy the mass requirements of the supermarket chains, the founders set themselves a mission. This was to seek out quality wines from smaller producers and to bring them to British consumers at reasonable prices. They spent weeks traversing remote lanes in France and Italy, negotiating at farm gates and uncovering hidden gems that the mass market chains had missed. The result was the first Slurp.co.uk wine list, containing just 100 exclusively Old World wines.

Today Slurp.co.uk is the fastest growing online wine retailer in the country – voted Direct Merchant of the Year 2012 by International Wine Challenge (IWC).

Things started to heat up in the summer of 2006 when the private venture capital company Aspiration Capital Management made a strategic investment in the company. Impressed with Paul and Nico’s vision and determination to do something different, Aspiration’s Founder and Chief Investment Officer Dr Jeremy Howard joined the Board. The injection of new capital enabled Slurp to embark on an ambitious two year development programme to attempt to build the most sophisticated e-commerce platform for wine in the UK.

Today Slurp.co.uk is the fastest growing online wine retailer in the country, with over  4,500 great wines listed and new products being added at a rapid rate. Major innovations around our platform are transforming the wine choosing and buying experience for Slurp’s customers still further.

Slurp Staff enjoy a tasting of Penfolds wines

Slurp Staff enjoy a tasting of Penfolds wines

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