4th October 2012
Following the successful launch of SlurpVin.fr in France earlier this summer, the Slurp Group was pleased to announce this week the launch of SlurpWein.de in Germany. Like its French cousin, SlurpWein.de will embody all the attributes that have made Slurp a trusted and popular online retail brand in the UK and Asia. A broad range of products, combining a healthy mix of domestic and non-domestic wines (with premium beers, spirits and accessories) supported by a state-of-the-art web platform are the cornerstones of SlurpWein.de. Add to this Slurp favourites like our generous Cork Points loyalty programme, our unique Online Sommelier, video tasting notes of many products and our popular ‘Slurp Deal’ deeply discounted offers and we believe that we have recipe for online success in Germany.
Slurp’s analysis suggests that, like France, the German online sector is underdeveloped versus the USA and UK, and is likely to experience even faster percentage growth as a result. To promote the new brand, Slurp will utilise the same mix of e-marketing and SEO initiatives that have fuelled its success in the UK and Hong Kong. Customers will be acquired through social media initiatives, organic search results alongside strategic partnerships with partners in Germany like Uvinum and Groupon. SlurpWein.de launches with around 600 SKUs, but this number is expected to rise to over 1,000 by December 2012.
Dr Jeremy Howard, Slurp Group CEO said:
“Our analysis of the German market reveals a very similar picture to France. The online market is dominated by domestic wines, with very little available from New World, or even non-Germanic, regions. Functionality is also generally quite basic and clunky. We aim to change this. Our target demographic of under 35s is increasingly internationalist in its wine outlook, and our broad range of exciting range of both products and tools is likely, we believe, to achieve a very warm welcome in Germany”.