14th September 2012
Slurp.co.uk affirmed its position as the UK’s leading wine, beer and spirits online superstore by being named Direct Merchant of the Year 2012 by International Wine Challenge. Slurp beat off competition from Tesco, Laithwaites, Swig Wines and the Wine Society to take victory in the highly regarded industry awards. The judges flagged Slurp’s huge range of premium products and combination of single bottle availability with next day delivery as significant differentiating factors. Slurp was short-listed for the award in 2010 and 2011, so the victory this year was especially welcome.
Tim Atkin MW, who presented the award to COO Nico Sunnucks in a black tie ceremony at London’s Park Lane Hilton, said: “Following a brilliant recent re-design, Slurp’s website is engaging and practical. The judges were impressed with how easy it is to buy single bottles and the broad selection of wines is exemplary. Their social media approach is amongst the leaders in their field.”
CEO Jeremy Howard welcomed the recognition: “We are completely overwhelmed to have won and to have beaten off competition from so many well established brands. This means a lot to us as we have worked hard to create a website that appeals to everyday consumers as well as wine enthusiasts. It’s great to have confirmation that our hard work has paid off.”