Social Gifting ‘Gifts’ A Welcome Summer Boost

8th August 2012

The social gifting phenomenon (already worth $100bn annually in the US) is spreading across the pond.  The IMRG recently reported that gifting was the retail sector currently experiencing the most rapid growth in the UK (+43% yoy).  The leading global US company Wrapp today deepened its partnership with online wine retailer by featuring Slurp in its ‘Wrapp Wednesday’ promotion today (which coincides with ‘Global Gifting Day’).

Under the promotion, anyone sharing three free Slurp £10 gift vouchers via Wrapp will receive one for themselves as a ‘thank you’.  These vouchers can be redeemed against any products on  Gift vouchers are shared automatically on Facebook, and givers can top up the amount or club together with friends to increase the value of a gift.  Click here to see the offer.

Like Slurp, Wrapp is also growing rapidly in the UK, with 7,000 new users signed up in July alone.  And Slurp is already benefitting greatly from the partnership.  Since going live on Wrapp in May, Slurp has already seen over 700 of its £5 free Gift Cards distributed via Wrapp, with a good number of redemptions and new customers.   July over June growth in gifts given was over 200%, and the average age of gift redeemers in July was just 23!

Slurp CEO Dr Jeremy Howard believes that social gifting has the potential to be a major driver of new customers within Slurp’s target customer base:

“Along with flowers and chocolates, wine is one of the most exciting and sought after gifts.  But the real attraction of Wrapp is the viral and collaborative nature of the giving – and the fact that it allows us to target the Facebook generation.  The initial results have been very positive for us.  We are really pleased to be selected for a feature campaign from Wrapp and we believe that this is a retail trend which has a huge amount further to go.”


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