Today Slurp announced that its ‘SlurpVision’ video channel has passed 100 tasting videos. To celebrate its emergence as a major platform supporting online sales, SlurpVision has been given new home page prominence on Slurp’s main global websites
SlurpVision is presented and run by Victoria Daskal with the help of a dedicated film and editing team. Although only six months old, the channel has already attracted 17,800 upload views and has nearly 300 subscribers.
SlurpVision combines wine education with a strong commercial rationale. Many of the videos give an informational and practical assessment of the products being promoted by Slurp. They give the viewer a deeper insight into the wine, beer or spirit – complete with a QR code linking to the Slurp website. They have been shown to materially boost sales, and SlurpVision tasting note videos are now routinely embedded into Slurp marketing emails. Slurp believes that words and photos are no longer enough to excite consumers and the company plans to use tasting videos in support of all major marketing campaigns in 2012.
Victoria Daskal explains the thinking further:
“The idea behind SlurpVision was to introduce consumers to the winemakers who make their favourite wines, explain common wine terms and discover the key regions one video at a time. The response has been amazing. We have produced videos with celebrated winemakers such as Peter Gago (Penfolds) and Serge Hochar (Chateau Musar) as well as interviewed leading critics like Steven Spurrier and Tim Atkin MW. We have created a number of themed videos promoting specific regions such as English, Indian, Languedoc and Washington wines. We have filmed tasting videos of scores of wines that have gone on to become big sellers on Slurp”.
Having demonstrated the success of the idea in the UK, Slurp is rolling out the service to its Asian customers – SlurpVision is today being embedded on the Slurp.asia homepage for the first time featuring a video on what to drink on Chinese New Year. Slurp believes that the thirst for wine knowledge and education is huge amongst Chinese consumers, and a series of Chinese subtitled videos are being planned for the first half of 2012.