Leading international online wine company Slurp stepped up its international expansion today with the launch of Slurp.asia. Slurp.asia is headquartered in Hong Kong but will serve customers across the Asia Pacific region. The Slurp.asia website will offer a selection of high quality wines from across the world – priced in HK$ – and fulfilled from Slurp’s Asian logistics hub in Hong Kong. Over time, Slurp.asia will offer a range of spirits and specialist beers alongside a comprehensive wine list encompassing everything from the most expensive investment wines through New World drinking options.
Slurp.asia aims to replicate the success of the Slurp.co.uk brand in the UK – where the company has carved out a very successful niche offering a very wide range of products with competitive pricing, great online selection tools and no minimum order requirements. Although the Asian range will initially be smaller than Slurp’s 7,000+ UK products, the same commitment to choice and ease of ordering will be paramount.
Slurp.asia will be run by Managing Director Tom Chamberlain. Tom holds a WSET Diploma and has made wine in both Australia and the USA. Tom will oversee all aspects of customer service and procurement. Products will be sourced locally, with some fine wines being offered direct from Slurp’s London bonded facilities.
The launch of Slurp.asia represents a mini triumph of British software engineering. Slurp technicians have designed a single software platform that allows all customer, sales, products and inventory data to be managed across different websites in different countries (with checkouts in different currencies) using just one web-based system. It is this platform that will now facilitate the rapid expansion of Slurp brands in multiple countries over the next 12 months.